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At the Content Marketing Institute (CMI), all we do is help organizations create and distribute better content. We do this through our world-class events, content marketing education/training, and by consulting directly with companies just like yours.

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How to Counter the 5 Most Common White Paper Promotion MistakesA white paper will only generate leads if it's read by the right people. So once you finish writing, you need to promote it to draw in potential readers and, eventually, convert them into clients. Here are five of the most common white paper promotion mistakes and some tips for avoiding them.

7 Ways to Bring Your Community into the Content Creation ProcessSimply put, if our brand is a story, our community members are the co-authors. Finding ways to leverage their investment is powerful — the authenticity of their external perspective can bring tremendous value to our content marketing efforts. To that end, here are a few ways to integrate our community members into the content creation process.

You’d have to be living in a cave not to be aware of the. . .  more

The original post is titled McDonald’s Social Media Goes Wrong? Not a Chance , and it came from The Content Marketing Revolution .



If you are not up on the latest statistics on the tablet, here are. . .  more

The original post is titled Tablet Content Marketing: Crazy Stats and Time to Move , and it came from The Content Marketing Revolution .



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