Keynesian Marketing

Submitted by: jezmos 2 months ago
Pushing on a piece of string doesn't work so well when it comes to online marketing.read more thenextengine.com

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Net Promoter and the Value of WOM

Submitted by: jezmos 1 month ago
Consumers have always trusted the opinions of family and friends when it comes to rating, reviewing and discussing brands. Now the web has hugely ampl...read more thenextengine.com

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Death. Life. And 6 Things To Do About It

Submitted by: jezmos 4 days ago
The magazine and newspaper industries are in deep trouble thanks to the revolution unleashed by the web. Is there a future beyond print? Yes. But it's...read more thenextengine.com

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Those Pesky Stealth Shoppers!

Submitted by: jezmos 3 weeks ago
The five things you absolutely positively need to know about marketing on the web and other helpful info.read more thenextengine.com

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Measuring social media?

Submitted by: jezmos 2 months ago
Social media is many things. It is most definitely NOT just another way to bombard users with banner ads.read more thenextengine.com

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Beyond Campaign Thinking » Call and Raise

Submitted by: jezmos 2 months ago
If campaigns and promotions and incentives and sweepstakes and banner ads and dancing monkeys aren’t the answer, what is? Well these five things will ...read more thenextengine.com

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Story Sense

Submitted by: jezmos 1 month ago
That Pulizzi's a smart guy! Additional thoughts on brand storytellingread more thenextengine.com

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The Groundswell: Consumers in Control

Submitted by: jezmos 1 month ago
Digital social networks have changed the balance of power between companies and consumers. That's great news for capitalism.read more thenextengine.com

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800 pound gorilla: The real problem for command and control marketing

Submitted by: jezmos 1 month ago
Digital social networks are revealing an uncomfortable truth for marketers. One size fits all advertising just doesn't work. We need to get local.read more thenextengine.com

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Bloggers Bit

Submitted by: jezmos 4 weeks ago
Bloggers are finding they're not immune to digital disruption.read more thenextengine.com

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