Beyond knowledge: Head in the cloud

ardath
Submitted by: ardath 3 months ago
This is a really interesting take on knowledge vs. intelligence and can impact the way in which content is developed and shared across social networks...read more gregverdino.typepad.com

Is Trigger Content in Your Strategy?

ardath
Submitted by: ardath 4 months ago
Most B2B companies have piles of content about their products and how great their company is, but how many of you have content designed around Trigger...read more marketinginteractions.typepad.com

Microsites for Responsive Marketing

ardath
Submitted by: ardath 4 months ago
You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in...read more marketinginteractions.typepad.com

Marketing Interactions: Catch Me, If You Can - free eBook!

ardath
Submitted by: ardath 4 months ago
This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep...read more marketinginteractions.typepad.com

Marketing Interactions: Who's Reading Your Email Communications?

ardath
Submitted by: ardath 3 months ago
I was talking to a friend of mine the other day and she said she was outsourcing her email. She plans to hire a virtual assistant to take care of that...read more marketinginteractions.typepad.com

Lack of Measurement Means Ineffective Marketing

ardath
Submitted by: ardath 3 months ago
A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Those surveyed said that "65% of their...read more marketinginteractions.typepad.com

Buyers Don't Distinguish Sales from Marketing

ardath
Submitted by: ardath 1 month ago
I was listening to a webcast today, by Richard Vancil from IDC. He had a lot of interesting things to say, but a couple of things really bring home th...read more marketinginteractions.typepad.com

Who has marketing conversations?

ardath
Submitted by: ardath 2 months ago
When you market, who do you market to? Is your database set up to be all about having that one perfect contact at each company you'd like to add to yo...read more marketinginteractions.typepad.com

The Six 'C's of Social Influence Marketing

ardath
Submitted by: ardath 3 weeks ago
Dave Friedman's article, from The Chief Marketer, defines 6 principles that influence social marketing. They are: Content Customization Community...read more chiefmarketer.com

Top 10 Tech Strategies To Help Marketers Scale Demand Generation Efforts

ardath
Submitted by: ardath 3 months ago
This article discusses what marketers need to leverage the top 10 technologies to build sustainable revenue streams for their companies. The most succ...read more demandgenreport.com