- Print Magazines/Newsletters - Print custom
magazines are alive and well.
- eNewsletters/eZines/Email - Who doesn't love a
good opt-in newsletter? As long as it's valuable content.
- eBooks/Whitepapers - Provide your potential
clients with objective research and build trust. Position yourself
as the expert.
- Video Series - With the advent of YouTube,
video has become an affordable, viable medium to promote your
brand.
- Webcasts/Virtual Events - Travel costs are up.
People are busier than ever; broadcast your message to a wider, yet
still targeted, audience.
- Business Blogging - Your company should be
telling your story (if not, who is?)
- Podcasts/Audio Productions - With the adoption
of RSS, quality Podcasts are still in demand.
- Digital Magazines - A completely new magazine
experience is available, 24/7.
- Social Content Marketing/Social Media -
Twitter, Facebook, LinkedIn. But remember, social media doesn't
work without having something valuable to say.
- Mobile Solutions - The Phone takes over.
Toolbox Links
Driving Business with Content Tools: A Motorola Case Study
Kodak: Why Content Strategy is the Key to Marketing
A Recession Content Marketing Strategy that Works: Look at
Monster.com