How To Price Custom Content.

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We like very specific examples here at Junta42, but the answer to this question is - it depends. That said, let's see if we can dig a bit deeper on this subject.

Here are some variables to consider when determining your project investment:

Services Required: Do you need content only, or something more? For example, if you are looking to launch a custom magazine, not only do you need content/editorial services, but you need project management, graphic design, photography/stock art, production management, printing/distribution services, and possibly even advertising sales services. Most likely, your content project requires more than just one service, so pricing will be higher for those projects.

Type of Project: Most likely, a custom magazine or print newsletter project will cost substantially more than a blog. The same may go for a cutting-edge video series versus a YouTube quality posting series. 

Type of Content: Are your content needs very general in nature (we hope not, the more specific the better), or does it require an expertise? If you need niche vertical content that involves getting many experts involved, you'll likely pay a premium. Think of it this way - is the information easy to get or difficult to get. The more difficult or niche, the more investment needed.

Quality: Honestly, we're hoping for high quality here. High quality costs money. If you are looking for general content that you can find anywhere, you can get that on the cheap. If you are, don't look here, and there is a good chance you won't position yourself as an expert with content like that.

Distribution: Do you have "opt-in" names of all your customers or do you need some help reaching the right people? It may take some time and expense to get the right people requesting your custom content.

Partial or Turnkey: Similar to our point #1, but worth some more explaining. Hiring a custom content provider to do one or two things will definitely involve less investment. That said, realize that taking on certain parts of the project costs you internal resources as well. So, while Turnkey production will most likely involve more outside investment, it may actually be less expensive in the long run.

For more on expense ranges for particular projects, check out this post on "What Should I Pay for Content?"

Toolbox Links

How to Price Custom Publishing Services

Pricing Out a Custom Magazine Using the Markup Method