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Articles tagged with - worst practices
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On Media, B2B Marketers and Business Decision-Makers Don't See I2I
Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't nece...read more marketingvox.com
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'Customer Affinity' New Measure of B2B Marketing Effectiveness
According to the results of a major research initiative by the Chief Marketing Officers (CMO) Council, most technology vendors badly overestimate thei...read more cmocouncil.org
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Web marketing campaigns do not get launched on time - risk losing customers and business
In this latest research which was conducted by PK Data on behalf of SDL Tridion, it was found that nearly 70 percent of Web marketing campaigns do not...read more home.businesswire.com
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Hummer.com Ranks Highest in Usefullness to New Vehicle Shoppers - JD Power
According to the JD Power and Associates 2008 Manufacturer Web Site Evaluation Study in which new-vehicle shoppers evaluate websites in four key areas...read more marketingcharts.com
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Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns - MarketingVOX
The Interactive Marketing Survey is a national survey designed to provide insight into how marketers are implementing and tracking campaigns, the chal...read more marketingvox.com
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Reprise Media Releases 4th Annual Super Bowl Search Marketing Scorecard
Touchdowns to Pepsi, Careerbuilder.com, GoDaddy.com and more who were ready for the online interest and buzz created from their Superbowl commercials....read more reprisemedia.com
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