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Can Your Marketing Be Trusted? - Creating Trust with Information
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The Future of Communications – A Manifesto for Integrating Social Media into Marketing
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com
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The Process for Building an Online Community
Bud Caddell from Imagination Publishing details a step-by-step process for how to analyze the need for an online community, and what steps to take for...read more passion2publish.com
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Corporate Podcasting Strategies
If you are a b2b or consumer-focused company looking at launching a podcast series, this is a must read. Jeremiah Owyang includes 17 points on why and...read more web-strategist.com
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4 Tips to Writing Effective eBooks
Four solid points for anyone interested in launching an eBook. List includes clearly identifying the target audience and the creation of the table of...read more find754info.blogspot.com
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Content Marketing vs Search Marketing
This post examines how content marketing is new but growing and may soon be realized to be more important than search engine optimization (SEO) or sea...read more om4.com.au
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A Complete List of the Many Forms of Web Marketing for 2008
Another ultimate list of online marketing methods - a 2008 update of a 2007 popular post on web strategist.read more web-strategist.com
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ABM and Forrester Study: The B2B Digital Shift
Links to a 104 slide presentation of findings on the digital shift happening in b2b media. Some findings include: "Industry-specific marketing opport...read more americanbusinessmedia.com
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New to B2B internet marketing? Start with content
Excellent starter for b2b companies seeking results with content via the web. "B2B companies are still relatively new to internet marketing. But even...read more marketingmo.com
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The Long Tail of Marketing and PR
An excellent blog post by content marketing expert David Meerman Scott on the opportunities for marketers that focus on content web marketing. It's a ...read more webinknow.com
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Digital Magazines as Social Networking Tools
Circulation Management article on how digital magazines are taking the next step toward interactivity. Interviews with executives from Texterity and N...read more circman.com
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