Articles tagged with - user-generated content

The Process for Building an Online Community

Submitted by: juntajoe 1 year ago
Bud Caddell from Imagination Publishing details a step-by-step process for how to analyze the need for an online community, and what steps to take for...read more passion2publish.com

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Metadata Marketing: Risks and Opportunities - Jan Chipchase

Submitted by: jmcdermott 6 months ago
The explosion in user-generated content will enable organizations to gain previously unparalleled views of customers. This has important implications ...read more conversationstarter.hbsp.com

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Tyson Foods Taps Into User-Generated Marketing For Its Chicken

Submitted by: juntajoe 1 year ago
Mediapost article on how Tyson is diving into user-generated content and online video as part of its $70 million dollar "Thank You" program. It is cle...read more publications.mediapost.com

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Will UGC and Marketing Mix?

Submitted by: juntajoe 5 months ago
In the US, the fastest-growing user-generated content categories since the start of 2008 were watching online video, downloading podcasts, and subscri...read more emarketer.com

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Can Web 2.0 Ruin Online Marketing?

Submitted by: juntajoe 1 year ago
Excellent article from Rob Rose at iMedia Connection. Rob discusses how to look at the evolution of Web 2.0 (3.0 next), specifically at the initiative...read more imediaconnection.com

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User Generated Content in Destination Marketing - A Q&A Case Study

Submitted by: juntajoe 1 year ago
An interview with William Bakker, Director E-Business at Tourism British Columbia, on the process of integrating UCG and their recent launch of helloB...read more passionpr.typepad.com

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9 Things You Need to Know about Starting a Profitable Online Community

Submitted by: juntajoe 1 year ago
Even though not specifically targeted to corporations, there are a number of good points to refer to if you are an association or corporate marketer l...read more targetmarketingmag.com

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Second Life Growing in Popularity, Promise

Submitted by: juntajoe 1 year ago
Second Life, the virtual 3-D community, continues to grow in popularity, adding 2 million users in just the last few months. This Newsweek articles di...read more msnbc.msn.com

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Primedia Rolls Out Readers' Rides on Auto Sites

Submitted by: juntajoe 1 year ago
Tapping into the popularity of social networking, Primedia Automotive Digital has begun rolling out a feature on its magazine Web sites that will let ...read more mediaweek.com

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Is Your Content Worthy For Social Media Users?

Submitted by: juntajoe 1 year ago
Excellent overview of the social media landscape and how to position your content to generate buzz in social media land. Product-oriented content neve...read more searchengineland.com

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