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Articles tagged with - ugc
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The Process for Building an Online Community
Bud Caddell from Imagination Publishing details a step-by-step process for how to analyze the need for an online community, and what steps to take for...read more passion2publish.com
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Sprint's Waitless.org Content Video Portal
A Sprint sponsored video-clip site around the topic of saving time with seemingly boring activities. Multiple shorts are included, such as peeling an ...read more waitless.org
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Tyson Foods Taps Into User-Generated Marketing For Its Chicken
Mediapost article on how Tyson is diving into user-generated content and online video as part of its $70 million dollar "Thank You" program. It is cle...read more publications.mediapost.com
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Will UGC and Marketing Mix?
In the US, the fastest-growing user-generated content categories since the start of 2008 were watching online video, downloading podcasts, and subscri...read more emarketer.com
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Can Web 2.0 Ruin Online Marketing?
Excellent article from Rob Rose at iMedia Connection. Rob discusses how to look at the evolution of Web 2.0 (3.0 next), specifically at the initiative...read more imediaconnection.com
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User Generated Content in Destination Marketing - A Q&A Case Study
An interview with William Bakker, Director E-Business at Tourism British Columbia, on the process of integrating UCG and their recent launch of helloB...read more passionpr.typepad.com
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Second Life Growing in Popularity, Promise
Second Life, the virtual 3-D community, continues to grow in popularity, adding 2 million users in just the last few months. This Newsweek articles di...read more msnbc.msn.com
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Primedia Rolls Out Readers' Rides on Auto Sites
Tapping into the popularity of social networking, Primedia Automotive Digital has begun rolling out a feature on its magazine Web sites that will let ...read more mediaweek.com
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Is Your Content Worthy For Social Media Users?
Excellent overview of the social media landscape and how to position your content to generate buzz in social media land. Product-oriented content neve...read more searchengineland.com
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User Content Provides Opportunities
AdWeek provides a full article on the Accenture survey that found 57% of media and entertainment executives site user-generated content as their bigge...read more adweek.com
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