Articles tagged with - transparency

Transparency is the ethical high ground

Submitted by: juntajoe 1 year ago
Must read article for any marketer or publisher questioning the concept of transparency in content marketing initiatives. Rex Hammock offers his own t...read more rexblog.com

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Finding conversational marketing’s heartbeat

Submitted by: juntajoe 12 months ago
Discusses the four rules of conversational marketing: "* The purpose of conversation is to create and improve understanding, not for one party to “...read more blogs.zdnet.com

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You need to "Get Naked" in order to help your content succeed

Submitted by: JuntaJim 7 months ago
A recent post from Joe Pulizzi (How I Screwed Up My Search Engine Optimization - SEO Content Mistakes Made by the "Expert") brought back a flash from ...read more wired.com

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Lessons in Starting a Corporate Blog

Submitted by: juntajoe 1 year ago
Some excellent fodder for anyone within a corporation looking at launching a blog. Discusses transparency issues, as well as the approach of one execu...read more marcosofsky.com

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Marketing Transparency

Submitted by: juntajoe 1 year ago
Excellent video on not bluffing your customer-base. Here's the abstract: " Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SE...read more netconcepts.com

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Transparency in marketing: A 12-step program

Submitted by: juntajoe 1 year ago
A short 12-steps...but worth it. #8 is my favorite: "Made a list of all other marketers we had harmed because we trained them to spin the message, and...read more blogbitesman.net

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Regulating "Stealth" Marketing

Submitted by: juntajoe 1 year ago
Eric Goldman reviews the legal distinctions between editorial content and content marketing - and are they really that different?read more blog.ericgoldman.org

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Social Media FAQ #1: What if they leave negative comments on my site/blog/forum?

Submitted by: jmcdermott 6 months ago
Understand the fear of most marketing and corp comm teams, they want to show the company in it’s best light, having a mar on it’s brand is a nasty ble...read more web-strategist.com

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