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Articles tagged with - traditional media
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Corporate Content Will Take Over Media As We Know It
Technological advances, consumer behavior and financial resources will culminate and create the "age of corporate media" as the dominant media we cons...read more blog.junta42.com
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Ad Gains Bigger Outside U.S. - NonTraditional Media Gaining Share
TV Week column discusses research from GroupM, which released their new global advertising study. They project a rise of 6% in 2007 and 7% in 2008. In...read more tvweek.com
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CLEANING THE RACKS - WALMART TOSSES 1000 MAGAZINES
Wal-Mart is removing over 1000 magazine titles from its shelves. Some think this is good news as it makes room for other titles while others are sure...read more nypost.com
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Nike's Move Away from Advertising Into Content Is about Driving Revenues
Companies such as Nike, P&G, J&J and General Motors are continuing the move away from traditional advertising and sponsorships into their own content ...read more blog.junta42.com
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Marketing Trends from the Digital Frontlines
Observations about the web and ways to market. Some observations such as splash pages are seen as a negative trend. Other observations such as charg...read more marketenvy.com
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The Coming Content Wars
A must read on the state of content as it pertains to online publishers. The author, Roger Dooley, sees no issues in the short term...but long-term, p...read more webpronews.com
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Documenting the Shift from Traditional to Online Advertising
This blog discusses the best way to document the shift from traditional to online media and the resulting advertising.read more g5searchmarketing.com
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