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How to design B2B eMails for the mobile phone
B2B eMail marketing on mobile phones has been hovering in the background for some time, but now it’s arrived! It’s either a threat or an opportunity, ...read more emarket2.com
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To Cut Textbook Costs, They’re Printing Their Own
Rio Salado College, an Arizona community college announced a partnership with Pearson Custom Publishing to allow their professors to piece together si...read more insidehighered.com
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Blog Juice Calculator
Interesting tool to assess how your blog ranks in your particular industry. Excellent service. Only problem I found is that there are many missing in...read more text-link-ads.com
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Inside AdWords: Demographic bidding beta test
Google will start testing a feature where you could show your ads more often to a specific group over the next few weeks with a selected group of adve...read more adwords.blogspot.com
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Digital Magazine Research Findings
An overview of Texterity research of 30,000 digital magazine readers. Highlights include: "Seventy-percent of respondents said they were more likely t...read more foliomag.com
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2008 B2B Marketing Forecast: Rise in Budgets and Online Spending
Key finding from a study in BtoB magazine that states that most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79...read more marketingvox.com
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Digital Magazines, and Why Users Like Them
Folio's take on the Texterity/BPA study on user behavior as it pertains to digital magazines. Highlights include: "Thirty-seven percent actually conta...read more foliomag.com
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Digital Magazines as Social Networking Tools
Circulation Management article on how digital magazines are taking the next step toward interactivity. Interviews with executives from Texterity and N...read more circman.com
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Texterity to Offer Digital Editions Free to Print Subs
Only one percent of Texterity's print subscribers elect to receive the digital subscription. As a result the company will offer the digital subscript...read more mediaweek.com
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UK Online Advertising Overtakes Direct Mail with 15% Ad Spend Share
The Internet Advertising Bureau looks at Classified advertising, Internet display advertising, and paid search for the first half of 2007 in the UK ad...read more marketingvox.com
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