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On Media, B2B Marketers and Business Decision-Makers Don't See I2I

Editor
Submitted by: Editor 1 year ago
Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't nece...read more marketingvox.com

StrongMail Execs Launch Six Blogs on Email Marketing

Editor
Submitted by: Editor 11 months ago
Email marketing services firm StrongMail Systems has launched six new corporate blogs about email marketing, authored by StrongMail execs. The blogs,...read more strongmail.com

IBM - The end of Advertising as we know it (PDF Download)

Editor
Submitted by: Editor 11 months ago
This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional adve...read more t1d.www-03.cacheibm.com

Top 10 US Social-Network, Blog, Web Brand Rankings Issued for Dec.

Editor
Submitted by: Editor 10 months ago
Nielson Online completed its rankings of US social-networking sites, web brands and blog sites. MySpace again tops the social network sites while Goo...read more marketingcharts.com

Mobile Marketing Comes of Age

juntajoe
Submitted by: juntajoe 1 year ago
Wireless Week article on the changing nature of mobile content from text to more rich media. This will open the opportunities for more corporations to...read more wirelessweek.com

Senior Execs Prefer Print Periodicals (and Ads) over Online Versions

Editor
Submitted by: Editor 1 year ago
Doremus, the specialist business communications agency, and the Financial Times, recently polled over 600 worldwide senior executives online to learn ...read more marketingvox.com

Word of Mouth Marketing Spending to top 1B in 2007

Editor
Submitted by: Editor 12 months ago
PQ Media's first in-depth analysis of the emerging WOM marketing industry found that the 35% increase in word of mouth (WOM) is being driven by the c...read more marketingvox.com

Social Shopping Study - the Social Researcher

Editor
Submitted by: Editor 1 year ago
In a study conducted by the e-tailing group, they found that there is a new breed of shopper. The Social Researcher is an online shopper who bases th...read more marketingcharts.com

2008 B2B Marketing Forecast: Rise in Budgets and Online Spending

Editor
Submitted by: Editor 11 months ago
Key finding from a study in BtoB magazine that states that most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79...read more marketingvox.com

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Editor
Submitted by: Editor 11 months ago
According to the results of a major research initiative by the Chief Marketing Officers (CMO) Council, most technology vendors badly overestimate thei...read more cmocouncil.org

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