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Custom Publishing to Grow Your Business
Custom Publishing to Grow Your Business
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Articles tagged with - spending
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Custom publishing growth fueled by increased funding titles
A brief DMNews (Direct Marketing News) article that gives an overview of the Publications Management/Custom Publishing Council characteristics study. ...read more dmnews.com
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Ad Spending Falls At Steepest Rate Since 2001
Spending across the media tracked by TNS MI fell 3.7% during the second quarter of 2008, reflecting the worsening of the U.S. economy, and a slackenin...read more mediapost.com
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When Will the Custom Publishing Bubble Burst?
Article from Publishing Executive magazine detailing ongoing custom spending trends and why the author, Gretel Going from the CPC, believes that the s...read more pubexec.com
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The Sucking Sound of Ad Dollars Disappearing - BW
Predictions for next years ad spending and the effect it will have as a slowdown's effect will move up a media ladder of sorts, starting with newspape...read more businessweek.com
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How to Market to the Modern Mom
It is estimated that moms spend 15% of the country's economy. It is also known that they make many of the household purchases. So why is it then tha...read more msnbc.msn.com
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Clamor Over Custom
Excellent Folio article giving a wide range of industry opinions on what custom media is and where it is heading. Companies included are Redwood, The...read more foliomag.com
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GM to ad agencies: We need to talk
General Motors has asked the ad agencies it works with to cut their fees by as much as 20 percent this year and next, according to a Wall Street Journ...read more blogs.reuters.com
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Custom Publishing's Growth Spurt Continues
A Publishing Executive magazine interview with Lori Rosen, Executive Director of the Custom Publishing Council. Here Lori gives an overview of the “C...read more pubexec.com
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Custom Publishing Spending Reaches All-time High
Article from Publishing Executive magazine detailing the results of the CPC/Publications Management "Characteristics Study."read more pubexec.com
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Measuring Engagement
Using new research, marketers develop metrics to measure audience engagement. This is increasingly employed to help steer billions of dollars in adve...read more broadcastingcable.com
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