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Articles tagged with - roi
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Your new Mantra - Only Design eMails with the Inbox in Mind
The best advice my design team can give eMail marketers for 2008 is to craft emails that are optimised for the inbox.read more emarket2.com
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How to cost justify a prospect marketing database
In many situations, up until the last few years, very few companies had access to a prospect marketing database. Everyone knew that any company’s real...read more emarket2.com
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The Secret to Driving Profit by Delivering 24/7 Interactive Content
You can create unique content that serves as a 24/7 customer support tool to help companies who resell your product increase productivity dramatically...read more contentmarketingtoday.com
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Do you have a lot of knowledge to share? Consider an eBook
If you or your organization has one or more areas of expertise that you’d like to share, consider producing an eBook. If you have a lot to communicate...read more contentmarketingtoday.com
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Use the B.E.S.T. Approach to Succeed with Content Marketing
Web 2.0 guru, Stephanie Diamond, is all about teaching you to make it easy for your customers to buy from you. She recently gave the eBook, Get Conten...read more contentmarketingtoday.com
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How-To: 10 Enterprise Blogging Trends for 2008
Blogger and founder Chris Baggott of Compendium Blogware has published 10 tips for organizations aspiring to blog. Interesting ideas with spaghetti, ...read more marketingvox.com
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Life Sciences - Award-winning B2B Data Enhancement & Datacleanse Case Study
“This winner demonstrated that an advanced data exploitation capability was created in this project by successful modelling the complex B2B relationsh...read more emarket2.com
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Top 6 B2B Cost Per Lead Campaign Metrics
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...read more emarket2.com
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the 5 M's for marketers to build effective demand development programs
The 5Ms: A Framework for Successful Demand Development is by Koen De Witte, Vice President of WW Marketing and General Manager of European Operations,...read more bulldogsolutions.com
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Thought Leadership Lead Generation Programmes
This is particularly relevant in the medium- to long-term gestation times encountered in the typical B2B complex sale. A complex sale can be defined a...read more emarket2.com
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