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IBM - The end of Advertising as we know it (PDF Download)

Editor
Submitted by: Editor 11 months ago
This is a 28 page document with one very interesting point is on page 7. It shows the growth in various forms of advertising. While traditional adve...read more t1d.www-03.cacheibm.com

Word of Mouth Marketing Spending to top 1B in 2007

Editor
Submitted by: Editor 1 year ago
PQ Media's first in-depth analysis of the emerging WOM marketing industry found that the 35% increase in word of mouth (WOM) is being driven by the c...read more marketingvox.com

Older Web Users: Online Content, Ads Aimed at Young

Editor
Submitted by: Editor 8 months ago
Per a Burst Media survey, those over age 45 feel that content is geared toward the youth and report that it does not meet their needs. Of those surve...read more marketingvox.com

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