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Articles tagged with - publishing
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The Five Pillars of Content Marketing - The Ultimate Definition
Junta42 blog posting taking a good look at multiple definitions of custom media and custom publishing to determine the Five Pillars of Content Marketi...read more blog.junta42.com
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Free eBook on How to Turn Prospects into Customers with Content Marketing
Here is a link to a complimentary eBook entitled, "Get Content. Get Customers. How to Turn Prospects into Customers with Content Marketing." This 30+ ...read more getcontentgetcustomers.com
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42 Content Building Ways to Attract and Retain Customers
Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing method...read more blog.junta42.com
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Are Corporations the New Kings of Content?
Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include fina...read more foliomag.com
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"The Players Club" Magazine by Lenny Dykstra and Doubledown
Doubledown Media and Lenny Dykstra announced the launch of a new magazine, The Players Club, which will be focused on providing athletes with the reso...read more doubledownmedia.com
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CMO Outlook: Custom Publishing Spending is on the Rise
A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as inte...read more custompublishingcouncil.com
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Attention Marketers! Hire a Journalist
A David Meerman Scott post on why marketers need to hire expert writers and journalists as the rule, not the exception, to corporate marketing initiat...read more webinknow.com
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1-800-Flowers Launches Valentine Video Contest on YouTube
Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also have a free desktop widget allowing users to send...read more marketingvox.com
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Custom Publishing Gets a Makeover - Advertising Age
Overview of the custom publishing transformation over the past few years, and includes commentary from Time Inc. Content Solutions, Rodale Custom Publ...read more adage.com
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Check Your eMedia IQ - Webcasts
Everything you need about the basics of webcasts/webinars. Includes a basic definition, the general format, outsourced software providers, and key asp...read more custompublishingcouncil.blogspot.com
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