Articles tagged with - publishers

ThomasNet: A Content Marketer’s Content Marketer

Submitted by: newtbarrett 1 year ago
ThomasNet delivers great content on its website for buyers looking for both products and vendors. ThomasNet, which replaced the venerable Thomas Regis...read more succeedingtoday.com

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Are Corporations the New Kings of Content?

Submitted by: juntajoe 1 year ago
Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include fina...read more foliomag.com

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Custom Publishing Gets a Makeover - Advertising Age

Submitted by: juntajoe 7 months ago
Overview of the custom publishing transformation over the past few years, and includes commentary from Time Inc. Content Solutions, Rodale Custom Publ...read more adage.com

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4 Steps to Evolve from Marketer to Publisher

Submitted by: juntajoe 10 months ago
The role of the marketer has evolved to the role of marketer/publisher, especially for smaller businesses and those in business-to-business markets. I...read more blog.junta42.com

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How a Simple Newsletter Design Tweak Turned Red Xs Into an Asset

Submitted by: FChloupek 1 year ago
MarketingSherpa case study on a newsletter redesign to make is less dependent on images. Good basic how-to for anyone running an enewsletter or marke...read more marketingsherpa.com

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Fewer New Mags Launch in July

Submitted by: FChloupek 1 year ago
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com

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Web Video and Predictions for 2008

Submitted by: Editor 8 months ago
Looking back at web video over the last year this post discusses aggregators and platforms, categories that have evolved during 2007, as well as major...read more blogswork.wordpress.com

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E-Publishing: How Associations Stack Up

Submitted by: Editor 9 months ago
This article by Joanna Pettas in Folio looks at results of a study by Angerosa Research Foundation (ARF), presented at the SNAP conference. It was re...read more foliomag.com

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Study Shows Critical Link Between Video Quality and Audience Retention, Revenue Opportunities

Submitted by: juntajoe 1 year ago
Study from Akamai conducted by JupiterResearch. "According to the study, the consequences for a Website where video content underperforms are a signif...read more press-releases.techwhack.com

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Asian Media Betting on Mobile Animation

Submitted by: juntajoe 1 year ago
International media companies are now targeted children and teens with animation via mobile devices. This article discusses this trend. Opportunities ...read more channelnewsasia.com

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