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Articles tagged with - product placement

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Taco Hell during the World Series - A Branded Content Story

juntajoe
Submitted by: juntajoe 1 year ago
Detail on Taco Bell's shot at branded content during the 2007 World Series between the Red Sox and Rockies (Steal a Base, Steal a Taco).read more marketingforgood.net

Elusive Consumers Create Marketers’ Needs For Branded Entertainment

Editor
Submitted by: Editor 8 months ago
Branded entertainment is expected to grow at a double-digit pace in 2008. PQ Media recently released research that spending on branded entertainment ...read more blogs.mediapost.com

Has Branded Content Jumped the Shark?

juntajoe
Submitted by: juntajoe 1 year ago
Article from Brandweek on the declining nature of branded content and product placement. A look at bud.tv, Unilever and a host of statistics.read more brandweek.com

Downloadable Content Is Key To In-Game Advertising

Editor
Submitted by: Editor 4 months ago
Great article on why downloadable content that modifies or expands games is also a perfect vehicle for advertisers and media buyers, giving them the f...read more mediapost.com

Branded Content Vs. Content Branded

ggoing
Submitted by: ggoing 6 months ago
PostAdvertising.com takes a critical look at Speed Racer, how it flopped and how its advertisers flopped with it. read more postadvertising.com

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