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Articles tagged with - print magazines
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Demise of Venerable B2B Mags Signal Need for New PR Strategies
B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR co...read more contentmarketingtoday.com
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Fewer New Mags Launch in July
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com
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Business English - The glossy and growing world of customer magazines
This article from the Financial Times Deutschland, focusing on the growing number of customer magazines and the frequency that they are read. Include...read more ftd.de
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What Can $2.7 Million Buy You in Content?
Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of ho...read more blog.junta42.com
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Association Mag Innovation: Putting the Devil to Sleep
This article by Joanna Pettas discusses comments made by journalist and bestselling author John Littman during a keynote speech at the Society of Nati...read more foliomag.com
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Publishers, Ad Agencies Talk ‘Magazines 3.0’
With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs—and, oh yeah, that recession thi...read more foliomag.com
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RIT and the Print Council Join Forces to Launch Print In the Mix
"The Print Council announced the launch of Print in the Mix: a Clearinghouse of Research on Print Media Effectiveness, a web-based clearinghouse of in...read more members.whattheythink.com
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Custom Publishing Web Content
A nice overview of Michael Winkleman's New York AMA speech on the effectiveness of custom publishing. Gives some very handy statistics, as well as som...read more jimboykin.com
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Why magazines won’t be digital in ten years
Very interesting post from Rex Hammock on why he believes the printed magazine will be around for a long, long time. Rex's comments are in response to...read more rexblog.com
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