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Articles tagged with - print magazine
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Demise of Venerable B2B Mags Signal Need for New PR Strategies
B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR co...read more contentmarketingtoday.com
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Content Marketing Lessons from LEGO
LEGO is, and has been, one of the premier content marketing brands in the world. Learn what LEGO does to continue to connect with customers, and how t...read more blog.junta42.com
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Fewer New Mags Launch in July
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com
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Business English - The glossy and growing world of customer magazines
This article from the Financial Times Deutschland, focusing on the growing number of customer magazines and the frequency that they are read. Include...read more ftd.de
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Best Magazine from Best Buy
The electronic version of Best Buy's magazine for "reward zone" members. Also distributed in print format. Covers all types of trends and products tha...read more bestmag.com
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What Can $2.7 Million Buy You in Content?
Not that we all have marketing budgets to support a 30 second ad spot during Super Bowl 42 at an average of $2.7 million, but I started to think of ho...read more blog.junta42.com
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To Attract Affluent, Independent Buyers, Bonita Bay Group Launched an Elegant Magazine
What you do when your buyers just don’t want to be sold? That’s the dilemma that Southwest Florida community developer, Bonita Bay Group faced recentl...read more contentmarketingtoday.com
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H&M Publishes Hip Fashion Custom Magazine
Swedish fashion/retail giant H&M is using the power of custom publishing to promote their clothing and lifestyle to a broader audience. This article d...read more coverlines.blogspot.com
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Association Mag Innovation: Putting the Devil to Sleep
This article by Joanna Pettas discusses comments made by journalist and bestselling author John Littman during a keynote speech at the Society of Nati...read more foliomag.com
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