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Articles tagged with - outsourcing
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Attention Marketers! Hire a Journalist
A David Meerman Scott post on why marketers need to hire expert writers and journalists as the rule, not the exception, to corporate marketing initiat...read more webinknow.com
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8 Reasons to Outsource Your Corporate Magazine
Custom publisher, The Magazine Group, offers a short 8 points on why corporations choose to outsource their publications and web content portals.read more themagazinegroup.com
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Why Hire a Custom Publisher?
A nice overview from the Custom Publishing Council on the benefits to outsourcing your content marketing project versus producing the project complete...read more custompublishingcouncil.com
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Solutions to the Three Deadly Marketing Mistakes
An analysis of Patsi Krakoff's article on the three deadly marketing mistakes to avoid. Solutions to these mistakes include hiring an editor or custom...read more blog.junta42.com
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First Drop in Custom Publishing Spending in Five Years
A recent study conducted by the Custom Publishing Council and Publications Management magazine shows that overall custom publishing expenditures this ...read more foliomag.com
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The importance of fresh content and outsourcing
An article on the importance of fresh content. Information on how search engines love fresh content and how marketers can get that content. Ideas in...read more americanchronicle.com
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The Latest Nail In Newspapers' Coffin? Outsourcing
Newspapers are trying to cut costs too. One way is a 'trial' of outsourcing by the Orange County Register to a editing and page layout company in Ind...read more cnbc.com
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Copyediting? Ship the Work Out to India
Mindworks Global Media is a company in India media that groups in Asia, Europe, and the U.S.—including the Miami Herald and South China Morning Post—o...read more businessweek.com
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