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20 tips for writing effective B2B eMails

CarmelWhite
Submitted by: CarmelWhite 5 months ago
I don’t like eMails that are hard work to read and I suspect that most people feel the same way. None of us appreciate padding and spin from governmen...read more emarket2.com

More effective eMail subject headings

CarmelWhite
Submitted by: CarmelWhite 5 months ago
Subject lines – the “headlines” your eMail campaigns use are of fundamental importance as to whether your eMails are opened or not. If the subject lin...read more emarket2.com

30 Top Tips for eNewsletter content

CarmelWhite
Submitted by: CarmelWhite 5 months ago
It’s often a challenge to produce relevant and focused content that will keep your regular eNewsletter readers interested. This How2Guide outlines 1...read more emarket2.com

Free eBook on How to Turn Prospects into Customers with Content Marketing

Editor
Submitted by: Editor 12 months ago
Here is a link to a complimentary eBook entitled, "Get Content. Get Customers. How to Turn Prospects into Customers with Content Marketing." This 30+ ...read more getcontentgetcustomers.com

How Do I Know If My HTML Message Gets Messed Up?

CarmelWhite
Submitted by: CarmelWhite 5 months ago
Messages look good when read in Outlook 2000 but may not render correctly in eMail clients such as Outlook 2003 or Lotus Notes. For example, Outlook 2...read more emarket2.com

ThomasNet: A Content Marketer’s Content Marketer

newtbarrett
Submitted by: newtbarrett 1 year ago
ThomasNet delivers great content on its website for buyers looking for both products and vendors. ThomasNet, which replaced the venerable Thomas Regis...read more succeedingtoday.com

Is Social Media Killing the Campaign Microsite?

Editor
Submitted by: Editor 10 months ago
As stated by Carol Kruse, vp of global interactive marketing at Coca-Cola. “The old model is to build your own site, then spend media dollars to bring...read more mediaweek.com

40 key emotional triggers for great B2B copy

CarmelWhite
Submitted by: CarmelWhite 5 months ago
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com

The Future of Communications – A Manifesto for Integrating Social Media into Marketing

juntajoe
Submitted by: juntajoe 1 year ago
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com

How To Overcome eMail Image Blocking Problems

CarmelWhite
Submitted by: CarmelWhite 5 months ago
The results of a new study on the use of Preview Panes reveal that the majority of subscribers to B2B eMail newsletters use the Preview Pane function ...read more emarket2.com

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