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Articles tagged with - online marketing
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20 tips for writing effective B2B eMails
I don’t like eMails that are hard work to read and I suspect that most people feel the same way. None of us appreciate padding and spin from governmen...read more emarket2.com
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More effective eMail subject headings
Subject lines – the “headlines” your eMail campaigns use are of fundamental importance as to whether your eMails are opened or not. If the subject lin...read more emarket2.com
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30 Top Tips for eNewsletter content
It’s often a challenge to produce relevant and focused content that will keep your regular eNewsletter readers interested. This How2Guide outlines 1...read more emarket2.com
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How Do I Know If My HTML Message Gets Messed Up?
Messages look good when read in Outlook 2000 but may not render correctly in eMail clients such as Outlook 2003 or Lotus Notes. For example, Outlook 2...read more emarket2.com
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40 key emotional triggers for great B2B copy
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com
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The Future of Communications – A Manifesto for Integrating Social Media into Marketing
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com
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How To Overcome eMail Image Blocking Problems
The results of a new study on the use of Preview Panes reveal that the majority of subscribers to B2B eMail newsletters use the Preview Pane function ...read more emarket2.com
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Get your B2B eMails read
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com
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How to design B2B eMails for the mobile phone
B2B eMail marketing on mobile phones has been hovering in the background for some time, but now it’s arrived! It’s either a threat or an opportunity, ...read more emarket2.com
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12 Tips for Targeting Inactive Susbscribers
Based on some preliminary eMail campaign analysis, we estimate that of the typical eMail list 25 to 33 percent may comprise of "inactive" recipients. ...read more emarket2.com
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