Articles tagged with - online content marketing

Microsite Scorecard: BT's Bigger Thinking, Toyota's Why Not? and Siemens' Answers

Submitted by: juntajoe 10 months ago
Quick analysis on three microsites featured in Fortune magazine: BT Global Services biggerthinking.com, Toyota's Why Not? and Siemens' new microsite A...read more blog.junta42.com

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The New Advertising Outlet: Your Life - Nike Case Study

Submitted by: juntajoe 1 year ago
NY Times article that discusses the future of Nike's role in advertising. No longer will Nike create advertising that interrupts, but will provide awa...read more nytimes.com

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Guerrilla Marketing Tactics for Online Publishers - Video

Submitted by: juntajoe 9 months ago
Excellent 7 minute video on ethical ways to promote content on the web. Includes advice on videos, social marketing, search engine optimization, blogg...read more willpate.org

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3 More Reasons Marketers Must Become Publishers

Submitted by: newtbarrett 1 year ago
Paradigm Shift Happens. It’s time to remodel your marketing. When the marketing rules change, the winners will be the early adopters who understand t...read more contentmarketingtoday.com

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Content Marketing: Driving Customer Growth through Content

Submitted by: adamp 12 months ago
Excellent level one article on content marketing - includes why, when and how - with examples. From About.com. "Content marketing, sometimes known ...read more onlineadvertising.about.com

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Online Content Marketing and Custom Publishing Converging

Submitted by: juntajoe 1 year ago
Online Content Marketing and Custom Publishing. By definition, these two industries are identical. The idea behind both is that businesses are publis...read more blog.junta42.com

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How Poor Marketing Kills Great Content

Submitted by: juntajoe 12 months ago
It's usually not creating great web or print content that's the problem, it's poor marketing of the great content. Here are some reasons why and how t...read more blog.junta42.com

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Webkinz - When Content Marketing Goes Good (and Bad)

Submitted by: juntajoe 11 months ago
The Webkinz site may be one of the greatest examples of a successful content marketing website in the world. If Webkinz doesn't realize that their we...read more blog.junta42.com

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Driving Business with Content Tools: A Motorola Case Study

Submitted by: juntajoe 5 months ago
Some great examples of how Motorola is using content to drive their B2B business. From a Business Marketing Association annual meeting presentation fr...read more blog.junta42.com

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3 Steps to Initiating a Successful Online Content Marketing Program

Submitted by: adamp 12 months ago
Three critical steps on how to initiate a successful online content marketing program, including: 1. Determine which organizational goals will be a...read more blog.junta42.com

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