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Articles tagged with - online advertising
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Dr Pepper Goes Viral for Flavor Intro
Dr Pepper has a new flavor and with any new flavor should come a new ad. The music video-like "Cherry Chocolate Rain," which clocks in at 2:52, stars...read more adweek.com
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Real Fresh TV - Future of Social Advertising: Branded Content and Branded Social Media
This post looks at the advertising practices of the social media website Facebook and the potential privacy breeches occurring with third party retail...read more realfresh.tv
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E-Publishing: How Associations Stack Up
This article by Joanna Pettas in Folio looks at results of a study by Angerosa Research Foundation (ARF), presented at the SNAP conference. It was re...read more foliomag.com
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Back to basics' Future turns loss into £12m profit
This article by Rachael Gallagher in the Press Gazette reports that Future has made a profit as of September reporting and includes an interview with ...read more pressgazette.co.uk
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Google and Other People's Content
In this Business Week article the question addressed is for how long can a company like Google go on making money off other peoples' content. 99% of ...read more businessweek.com
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DMA Survey finds marjority of Web Users Prefer Ad Supported Content Model
The results of a survey conducted by the Direct Marketing Association are discussed in this bulletin. 1,000 Adults were surveyed over a three day per...read more the-dma.org
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Top 5 Reasons Online Advertising Matters For Local Businesses
A countdown of the top 5 reasons local businesses need to advertise online if they want to remain competitive.read more g5searchmarketing.com
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More Readers Trading Newspapers for Web Sites
The New York Times reports on the Audit Bureau of Circulations recent findings including the three percent drop in newspaper subscriptions over a year...read more nytimes.com
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Online Video: short-term hype or long-term brand builder?
Three solid points on why online video will continue to be a solid choice for marketers when looking at brand building. "Video advertising on TV has a...read more mb-blog.com
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