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Articles tagged with - microsites
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42 Content Building Ways to Attract and Retain Customers
Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing method...read more blog.junta42.com
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Microsite Scorecard - A Review of Chevron, IBM, Shell, MasterCard and more
A two-part article on microsites, or web content portals, promoted in the latest version of Portfolio magazine. Includes the microsites of Chevron, IB...read more blog.junta42.com
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4 Content Marketing Essentials for Every Business
Four content-related activities that every business must consider whether you are a veteran custom publishing organization or a start-up small busines...read more blog.junta42.com
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Microsite Scorecard: BT's Bigger Thinking, Toyota's Why Not? and Siemens' Answers
Quick analysis on three microsites featured in Fortune magazine: BT Global Services biggerthinking.com, Toyota's Why Not? and Siemens' new microsite A...read more blog.junta42.com
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Fisher Investments: Writing the Book on How to Drive a Business with Content
It's pretty easy to see how Fisher has created one of the best brands in the affluent investing market. They have created an integrated content market...read more blog.junta42.com
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Microsites for Responsive Marketing
You've developed a new online marketing campaign, created great content, but now you have to launch it. Corporate websites are often the bottleneck in...read more marketinginteractions.typepad.com
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Leveraging Universal Search to Grow Traffic and Revenues for Your Business
Universal search is here and will make an impact on how traffic comes to your website. Businesses need to extend their current content marketing strat...read more blog.junta42.com
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Engagement Sells: How Online Content Can Move Product
Marketing organizations face challenges in measuring the valuation of short-form and long-form content. Often, content programs (custom magazines, new...read more chiefmarketer.com
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Small Business Leverages Microsites for Success
A nice case study of a gift basket company that has leveraged her content into multiple microsites. Includes links to the examples and an explanation ...read more solobusinessmarketing.com
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Accenture High Performance Business Research
This is Accenture's microsite for businesses looking for groundbreaking research on high performing businesses. You can view the research and conclus...read more accenture.com
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