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Articles tagged with - metrics
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eMail marketing metrics that matter
“Which eMail metrics should I be really concerned about?” I’m asked this question frequently but what’s really being asked is: "Everybody else seems t...read more emarket2.com
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14 Top Key Performance Indicators
In this How2Guide I am going to evaluate the Key Performance Indicators (KPIs) of Lead Generation websites.read more emarket2.com
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How to measure & enhance your mailing list
First of all, here are some statistics: according to our own aggregate, ‘averaged’ data, open-rates for in-house mailing lists are running in the 30-4...read more emarket2.com
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How to check your eMail campaign broadcast
It’s tempting for many organisations to consider carrying out the broadcast of eMail campaigns in-house. However, even with an eMail marketing system ...read more emarket2.com
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Incorporating Web Analytics into eMail Marketing
eMail marketers agree that more relevant communications are needed to increase ROI to new levels but most still don’t use web site clickstream data (w...read more emarket2.com
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8 ways to effective Click-through Conversion Paths
The key to Lead Conversion is that each click leads to a page that’s relevant to the respondent. If your conversion paths are flexible and targeted...read more emarket2.com
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Top 6 B2B Cost Per Lead Campaign Metrics
B2B companies are looking to improve the effectiveness of their marketing budgets and many larger B2B organizations are examining Cost Per Lead (CPL) ...read more emarket2.com
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Measuring the Return on Engagement
This post from Bud Caddell on passion2publish.com includes a 16 slide presentation given to his company as they do talks each Monday in an effort to c...read more passion2publish.com
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Web Metrics, Are You Missing the Engagement Mark?
A detailed look at what can be measured online in tracking (almost anything) and engagement, which can quantify data to make qualitative conclusions. ...read more passion2publish.com
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YouTube To Employ More ‘Granular’ Marketing Metrics
The company, which purportedly receives a great deal of information from around the world - YouTube boasts some 20 country-specific sites - is now sai...read more mashable.com
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