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Articles tagged with - marketing measurement

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Lack of Measurement Means Ineffective Marketing

Submitted by: ardath 10 months ago
A new survey of 3,000 global marketers has concluded that marketing effectiveness has reached an all-time low. Those surveyed said that "65% of their...read more marketinginteractions.typepad.com

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Custom Publishing ROI - The Numbers Game

Submitted by: juntajoe 1 year ago
An overview of research conducted by UK-based Millward Brown. Findings show that a reader spends an average of 25 minutes reading a custom magazine, a...read more marketingweb.co.za

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