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Articles tagged with - marketer
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4 Steps to Evolve from Marketer to Publisher
The role of the marketer has evolved to the role of marketer/publisher, especially for smaller businesses and those in business-to-business markets. I...read more blog.junta42.com
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eMarketer CEO: "Advertisers must turn Ads into Content"
CEO and co-founder of New York-based eMarketer Geoff Ramsey states that "...advertisers and their agencies who want to engage with today’s consumers w...read more emarketer.com
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Web 2.0 catching on quickly with b-to-b marketers
An overview of how b2b marketers are tackling Web 2.0 technologies. Also includes some interesting polling data. "A new survey of b-to-b marketers rel...read more btobonline.com
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Low Hassle Web Community Building
Pete Prestipino says that when you say "online community" to a marketer, most immediately think of a forum site, bulletin board, or possibly the lates...read more websitemagazine.com
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Web Strategy: How To Evolve Your Irrelevant Corporate Website
Traditional Web Marketing needs to evolve, and this post intends to kick start the next generation. Why is your corporate website irrelevant?read more web-strategist.com
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The Mother Load: Understanding Mom With Search Engine
With research to prove that moms spend a significant amount of time online, this article looks at how to target specific populations with demographic ...read more chiefmarketer.com
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Email marketing content incredibly important
Seven out of ten people surveyed prefer to receive online information via email over any other method. That in mind, this post cites quotes from and ...read more directnews.co.uk
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Marketers as Publishers
Marketers have been creating content in all sorts of media in all kinds of channels since the beginning. But now that virtually every brand, manufactu...read more clickz.com
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Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits
While one strategy is to appeal to your customer emotionally, this post focuses on convincing them with logic. This Copyblogger post gives example of...read more copyblogger.com
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"Landing Page Handbook: Basics 101" Download from MarketingSherpa (subscription)
Includes how landing pages enhance response rates, average online conversion rates for search and email landing pages, successful email and landing pa...read more plurapage.com
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