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Articles tagged with - management
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How to manage high-tech prospects How2Guide
When your prospects are high-tech companies they will need high-tech products from your company (or your competitors!). They will care about those pro...read more emarket2.com
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B2B Branding: Does it Work?
This article from Harvard Business School Professor John Quelch was originally written on his blog and is reprinted on Harvard Business School Working...read more hbswk.hbs.edu
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How2 make your B2B marketing more buyer-focused 1 of 6
How2 make your B2B marketing buyer-focused. Every B2B marketer recognizes the importance of discovering the needs of their potential buyers, but ho...read more emarket2.com
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How2 bring the B2B buyer’s journey in line with sales 3 of 6
B2B buyers take certain steps as they pass through the sales funnel – “the buyer’s journey”. Unfortunately, the selling process does not follow this s...read more emarket2.com
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3 Steps in How2 to bring the B2B buyer’s journey in line with marketing 4 of 6
B2B marketers are often asked to help with sales tasks like running an event. They should instead focus on “the buyer’s journey”. Find out how to deve...read more emarket2.com
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How2 better understand the B2B buyer's journey 2 of 6
It can be so frustrating when a potential B2B buyer, who has already indicated a need for your product, decides not to buy. Find out why they do this ...read more emarket2.com
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How2 obtain orders from B2B buyers problems 6 of 6
Buyers use their company’s budgets to solve problems - sometimes they spend a lot, and other times, they spend very little. So, as a supplier, some pr...read more emarket2.com
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How To Plan Your New Site Before You Decide Which CMS To Use
Eight steps you should take as you create a new site. The author states that no matter what content management system you decide to use, these steps ...read more cmsjam.com
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How2 bring the B2B buyer into your marketing strategy 5 of 6
The need for a product or service is always preceded by a problem. A need without a problem often means no sale - something happens before prospects h...read more emarket2.com
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Custom publishing growth fueled by increased funding titles
A brief DMNews (Direct Marketing News) article that gives an overview of the Publications Management/Custom Publishing Council characteristics study. ...read more dmnews.com
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