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Articles tagged with - magazine
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"The Players Club" Magazine by Lenny Dykstra and Doubledown
Doubledown Media and Lenny Dykstra announced the launch of a new magazine, The Players Club, which will be focused on providing athletes with the reso...read more doubledownmedia.com
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Demise of Venerable B2B Mags Signal Need for New PR Strategies
B2B magazines are under severe pressure as ad revenues decline. Two great ones died recently. That means fewer obvious outlets for traditional PR co...read more contentmarketingtoday.com
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Content Marketing Lessons from LEGO
LEGO is, and has been, one of the premier content marketing brands in the world. Learn what LEGO does to continue to connect with customers, and how t...read more blog.junta42.com
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As Print Publishers Cut Back You Can Fill the Gap & Grab Customers
Traditional B2B publishers are struggling with demands for provable ROI from their advertisers. Many niche publications are being shuttered even thou...read more succeedingtoday.com
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Fewer New Mags Launch in July
Only 36 new traditional magazines hitting the marketplace in the last month, down from 52 in July 2006. What's more, 2007 has seen fewer new magazines...read more publications.mediapost.com
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Business English - The glossy and growing world of customer magazines
This article from the Financial Times Deutschland, focusing on the growing number of customer magazines and the frequency that they are read. Include...read more ftd.de
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BtoB/Junta42 Match research finds nearly 30% of marketing budgets devoted to custom content
B-to-b marketers will spend an average of 29.4% of their total marketing budgets on custom content and custom publishing initiatives this year, accord...read more btobonline.com
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Custom Publishing Council Launches Content Magazine
The Custom Publishing Council (CPC) launched its premiere magazine this November, and will be delivered to 35,000 marketers, CMOs and media profession...read more nxtbook.com
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The Association of Former Students of Texas A&M University
Alumni-magazine case study from Texas A&M. Produced by D Custom.read more custompublishingcouncil.com
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Best Magazine from Best Buy
The electronic version of Best Buy's magazine for "reward zone" members. Also distributed in print format. Covers all types of trends and products tha...read more bestmag.com
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