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Articles tagged with - loyalty

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Want Customer Loyalty? Create Customer Wins with Content

juntajoe
Submitted by: juntajoe 1 year ago
Reflection on a BusinessWeek Jack Welch article on how to create true customer loyalty. The 4 P's of marketing are not enough. Companies, in order to ...read more blog.junta42.com

Your Most Profitable Strategy: Focus on Current Customers

juntajoe
Submitted by: juntajoe 1 year ago
An overview of the book "Managing Business-to-Business Marketing Communications" that uncovers a marketer's most profitable ongoing strategy - to focu...read more blog.junta42.com

Build Long-Lasting Customer Relationships Via E-Mail

juntajoe
Submitted by: juntajoe 1 year ago
Uncovers four easy steps to create long-term relationships with customers through the use of email communications/marketing. The steps include: 1) Cre...read more directmag.com

How to keep your website on the cutting edge

kozelka
Submitted by: kozelka 1 month ago
The web is changing, and your ecommerce site needs to change with it. Here's the low-risk way to implement innovative ideas that will drive increased ...read more imediaconnection.com

Social Shopping Study - the Social Researcher

Editor
Submitted by: Editor 1 year ago
In a study conducted by the e-tailing group, they found that there is a new breed of shopper. The Social Researcher is an online shopper who bases th...read more marketingcharts.com

How-To: 10 Tips for Launching a Solid Podcast

Editor
Submitted by: Editor 7 months ago
Research shows that podcasts are three times as effective than traditional online advertising. These 10 tips, including segmenting, simplifying and s...read more marketingvox.com

'Customer Affinity' New Measure of B2B Marketing Effectiveness

Editor
Submitted by: Editor 11 months ago
According to the results of a major research initiative by the Chief Marketing Officers (CMO) Council, most technology vendors badly overestimate thei...read more cmocouncil.org

Penthouse Buys Group of Social Networking Sites

Editor
Submitted by: Editor 11 months ago
This New York Times article reports that Penthouse Media Group has purchased Various Inc., and its subsidiaries in an effort to remain on top of the s...read more nytimes.com

The Role of Loyalty in Communicaton Plans

Editor
Submitted by: Editor 1 year ago
This article on the Chief Marketer website is written by Michael Greenberg, president of Loyalty Lab. He talks about using loyalty marketing in your ...read more chiefmarketer.com

The Secrets of Segmentation Success

Editor
Submitted by: Editor 9 months ago
Online segmentation and content targeting can significantly improve business performance. This article defines segmentation and gives 6 steps for the...read more chiefmarketer.com

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