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Articles tagged with - integrated marketing
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The Future of Communications – A Manifesto for Integrating Social Media into Marketing
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com
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11 Ways To Promote Your Website
From writing articles, news releases and blogs to giving speeches, marketing your content and other tactics can drive traffic to your site. read more my-creativeteam.com
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Emerging Channels to Consider for Your Content Marketing Initiatives
A good overview of the changes taking place in basic content marketing and why some new custom publishing initiatives need to be considered. Some of ...read more supplychainventures.typepad.com
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Meredith creates P&G Custom magazine
These comments are from Meredith's first quarter earnings call in which CEO Steve Lacy reports that the company will be doing Proctor and Gamble's cus...read more custompubnews.blogspot.com
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Proctor and Gamble Digital Marketing Service and Solutions
Media Post Publications shares their interview with Michele Hughes, Director of Proctor and Gambles Interactive Marketing Solutions. Questions posed ...read more publications.mediapost.com
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Tyson Foods Taps Into User-Generated Marketing For Its Chicken
Mediapost article on how Tyson is diving into user-generated content and online video as part of its $70 million dollar "Thank You" program. It is cle...read more publications.mediapost.com
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Marketing Transparency
Excellent video on not bluffing your customer-base. Here's the abstract: " Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SE...read more netconcepts.com
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Engagements of Dis-content: The perils of putting format first
In the World of lead generation engagement marketing, much of the focus is placed on the format in which media is delivered—with little thought given ...read more idgknowledgehub.com
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Digital Magazine Research Findings
An overview of Texterity research of 30,000 digital magazine readers. Highlights include: "Seventy-percent of respondents said they were more likely t...read more foliomag.com
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Digital Magazines, and Why Users Like Them
Folio's take on the Texterity/BPA study on user behavior as it pertains to digital magazines. Highlights include: "Thirty-seven percent actually conta...read more foliomag.com
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