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Articles tagged with - integrated content marketing
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Navigating the Seven C's of Association Publishing
Association publishing guru Peter Banks discusses the seven C's of today's fast-paced association publishing environment: Content creation by users, c...read more associationpublisher.pentoncustommedia.com
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The Ultimate Small Business Marketing Plan
Five simple steps to kick-start your small business marketing through basic custom publishing techniques. Includes a basic research plan, web site dev...read more blog.junta42.com
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To Attract Affluent, Independent Buyers, Bonita Bay Group Launched an Elegant Magazine
What you do when your buyers just don’t want to be sold? That’s the dilemma that Southwest Florida community developer, Bonita Bay Group faced recentl...read more contentmarketingtoday.com
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Marketing Communications: How Are They Changing Corporate Marketing?
Excellent article by Robin Good that reviews 14 key trends and recommendations for the new era of marketing communications. In this Marketing 2.0 era,...read more masternewmedia.org
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Print Newsletters Still Pay Dividends in a New Marketing World
Even with all the online media and social media opportunities, there is still place for print newsletters in your overall custom mix. Here are some re...read more blog.junta42.com
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Guerrilla Marketing Guru: Jay Levinson Focuses on Content
In a content-packed presentation in Southwest Florida, the father of guerrilla marketing, Jay Levinson, added an important new element to his decades ...read more contentmarketingtoday.com
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Content Marketing Manifesto
Larry Chase delivers eight solid ways to execute content marketing programs online, including SEO, contests, integrated programs, user-generated conte...read more wdfm.com
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Q&A: Ogilvy's Scott on Branded Content
Must read Q&A with Ogilvy & Mather's Executive Director of Branded Content, Doug Scott. Presents some gold nuggets of information on what branded cont...read more adweek.com
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Tools for Easy Content Management and Repurposing
In evaluating software purchases to take your book content to the next level, this article looks at "...Functionality: What solutions out there have t...read more bookbusinessmag.com
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Content is king and other golden website rules - 8 Rules
Includes eight rules of website marketing as it relates to content. Some of these traditional media companies lost years ago. Check out Rule #4 "Don'...read more icbirmingham.icnetwork.co.uk
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