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Articles tagged with - influencers
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The biggest influencers are not the most connected
Marketing dollars spent in trying to reach influentials in the hope of getting word of mouth or other viral effects may in fact be wasted dollars...read more emergencemarketing.com
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B-to-b buying shows that the buyers with influence are a moving marketing target
As we talk to companies throughout the U.S. and Europe, we see almost total acceptance that every day, behind-the-scenes influencers are affecting sal...read more btobonline.com
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Is Marketing Left Out of CRM?
This article has some great ideas for how marketing can make sure they stay in front of all the other industry influencers who have your buyers' ears....read more destinationcrm.com
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Influencers Shminfluencers - a podcast with Duncan Watts
Personally I am a big fan of Malcolm Gladwell’s book The Tipping Point. So it was scary to me to read the title of a recent Fast Company article, “Is ...read more buzzmarketingfortech.blogspot.com
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