Articles tagged with - industry trends

The Readers of Tomorrow

Submitted by: juntajoe 1 year ago
Four interesting characteristic points about today's students and how they behave with media channels. Brings up the challenge that marketers will hav...read more asbpeboston.blogspot.com

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Rising Tide from P&G: Moving Soap Opera to the Internet

Submitted by: newtbarrett 1 year ago
It may be that soap operas represent the earliest form of content marketing. If Procter & Gamble has its way, online soap operas may become the newes...read more contentmarketingtoday.com

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Custom publications can deliver accurate marketing message

Submitted by: Editor 12 months ago
On Appleton Post - Crescent, this article by John Van Driest is a great way for marketers to learn an easy and proven way to connect with their custom...read more postcrescent.com

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3 More Reasons Marketers Must Become Publishers

Submitted by: newtbarrett 1 year ago
Paradigm Shift Happens. It’s time to remodel your marketing. When the marketing rules change, the winners will be the early adopters who understand t...read more contentmarketingtoday.com

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Great Content Marketing KO’s Search Marketing

Submitted by: newtbarrett 1 year ago
You can do all you want with search marketing to get prospects to show up at your site, but it’s the quality of your content that will ensure your sur...read more contentmarketingtoday.com

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How to Make 33,000 Online Impressions with Your News Release!

Submitted by: newtbarrett 1 year ago
When you limit the potential audience for your news release to just the press — and perhaps just the local press, you are ignoring tens of thousands o...read more contentmarketingtoday.com

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Yahoo! execs pitch "four-pillar marketing"

Submitted by: juntajoe 1 year ago
Overview of a Toronto Media and Advertising conference where Yahoo! executives focused on, what they call, the four pillars of marketing: content, per...read more mediaincanada.com

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Cannes Reflects a Digital Marketing Shift

Submitted by: juntajoe 1 year ago
Writer Jason Zada reports from Cannes that online media has put creative big ideas back at the tops of marketers' minds. A nice overview in the year-o...read more imediaconnection.com

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New study targets ‘Ad Avoiders’ - Content is Key

Submitted by: juntajoe 1 year ago
Excellent points on the behavior of ad avoiders. "...the endgame is a customer experience where branded content, user-generated content, and editoria...read more julianonsoftware.com

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The Changing Nature of the U.S. Consumer

Submitted by: Editor 4 months ago
Following the census, there are many changes in the average American, the age of head of household for example. If brand marketers aim to keep up wit...read more adage.com

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