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Articles tagged with - gm

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Five Essential Reasons to Launch a Blog-Based Website Right Now

newtbarrett
Submitted by: newtbarrett 9 months ago
An increasing number of what have been termed 'blogs' are really websites. They are full-featured websites with as much capability is anything that c...read more contentmarketingtoday.com

GM FastLane Blog and Bob Lutz

juntajoe
Submitted by: juntajoe 8 months ago
GM’s FastLane blog is a forum for GM executives to talk about GM’s current and future products and services, although non-executives sometimes appear ...read more fastlane.gmblogs.com

Content Marketing Lessons from the Grateful Dead? Certainly.

AdrianL
Submitted by: AdrianL 5 months ago
JD Supra looks at Paul Krugman's NYT piece from last Friday -- a recap of Esther Dyson's 1994 prediction that the new digital market will require givi...read more scoop.jdsupra.com

Information as Advertising - Is the Money Coming Back to Agencies?

juntajoe
Submitted by: juntajoe 3 months ago
GM's 20% cut notification to advertisers is just the tip of the iceberg. More of this to come. But it's all not bad news. It's actually a huge oppor...read more blog.junta42.com

Building Online Brand Awareness: It's All About Integration

Editor
Submitted by: Editor 8 months ago
Comments from Scott Symonds, executive media director, AKQA, one of the execs on the Online Brand Awareness Simplified panel at OMMA Global Hollywood ...read more publications.mediapost.com

GM to ad agencies: We need to talk

Editor
Submitted by: Editor 3 months ago
General Motors has asked the ad agencies it works with to cut their fees by as much as 20 percent this year and next, according to a Wall Street Journ...read more blogs.reuters.com

Yahoo, GMC to Launch Answers Video Series

juntajoe
Submitted by: juntajoe 1 year ago
"Yahoo has partnered with GMC to launch an original video series that leverages Yahoo Answers, the portal’s successful community Q&A platform."read more mediaweek.com

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