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Articles tagged with - ethics

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Transparency is the ethical high ground

juntajoe
Submitted by: juntajoe 1 year ago
Must read article for any marketer or publisher questioning the concept of transparency in content marketing initiatives. Rex Hammock offers his own t...read more rexblog.com

Marketing Transparency

juntajoe
Submitted by: juntajoe 1 year ago
Excellent video on not bluffing your customer-base. Here's the abstract: " Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SE...read more netconcepts.com

Transparency in marketing: A 12-step program

juntajoe
Submitted by: juntajoe 1 year ago
A short 12-steps...but worth it. #8 is my favorite: "Made a list of all other marketers we had harmed because we trained them to spin the message, and...read more blogbitesman.net

IAB - Lead Generation - Guidelines for Best Practices

Editor
Submitted by: Editor 9 months ago
Online Lead Generation B2C and B2B Best Practices for U.S.-based Advertisers and Publishers, intended to provide organizations with generally accepted...read more iab.net

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