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Articles tagged with - engage

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The Future of Communications – A Manifesto for Integrating Social Media into Marketing

juntajoe
Submitted by: juntajoe 1 year ago
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com

Engagement Dis-content: The Perils Of Putting Format First

Editor
Submitted by: Editor 9 months ago
Some good thoughts about educating vendors instead of selling to them and that content truly is king. This leads to the development of an "engagement...read more blogs.mediapost.com

Measuring the Return on Engagement

Editor
Submitted by: Editor 1 year ago
This post from Bud Caddell on passion2publish.com includes a 16 slide presentation given to his company as they do talks each Monday in an effort to c...read more passion2publish.com

eMarketer CEO: "Advertisers must turn Ads into Content"

juntajoe
Submitted by: juntajoe 10 months ago
CEO and co-founder of New York-based eMarketer Geoff Ramsey states that "...advertisers and their agencies who want to engage with today’s consumers w...read more emarketer.com

Web Metrics, Are You Missing the Engagement Mark?

Editor
Submitted by: Editor 11 months ago
A detailed look at what can be measured online in tracking (almost anything) and engagement, which can quantify data to make qualitative conclusions. ...read more passion2publish.com

Custom publishing packs a marketing punch

ardath
Submitted by: ardath 7 months ago
This article analyzes custom publishing tactics embraced during the merger of Cingular and AT&T to reduce customer churn. Through the use of custom pu...read more dmnews.com

Engagements of Dis-content: The perils of putting format first

fcutitta
Submitted by: fcutitta 7 months ago
In the World of lead generation engagement marketing, much of the focus is placed on the format in which media is delivered—with little thought given ...read more idgknowledgehub.com

Engagement Sells: How Online Content Can Move Product

juntajoe
Submitted by: juntajoe 9 months ago
Marketing organizations face challenges in measuring the valuation of short-form and long-form content. Often, content programs (custom magazines, new...read more chiefmarketer.com

What does a lead's score really mean?

ardath
Submitted by: ardath 8 months ago
The premise behind lead scoring is that marketing can now automate their ability to know exactly when the leads in their nurturing programs are sales ...read more marketinginteractions.typepad.com

GSD&M Preps BMW for Joost Debut

juntajoe
Submitted by: juntajoe 1 year ago
Added GSD&M associate media director Janice Suter, "We see different opportunities to interact with [consumers through] the advertising, from intersti...read more adweek.com

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