Articles tagged with - eMail Marketing

20 tips for writing effective B2B eMails

Submitted by: CarmelWhite 6 months ago
I don’t like eMails that are hard work to read and I suspect that most people feel the same way. None of us appreciate padding and spin from governmen...read more emarket2.com

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More effective eMail subject headings

Submitted by: CarmelWhite 6 months ago
Subject lines – the “headlines” your eMail campaigns use are of fundamental importance as to whether your eMails are opened or not. If the subject lin...read more emarket2.com

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30 Top Tips for eNewsletter content

Submitted by: CarmelWhite 6 months ago
It’s often a challenge to produce relevant and focused content that will keep your regular eNewsletter readers interested. This How2Guide outlines 1...read more emarket2.com

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How Do I Know If My HTML Message Gets Messed Up?

Submitted by: CarmelWhite 6 months ago
Messages look good when read in Outlook 2000 but may not render correctly in eMail clients such as Outlook 2003 or Lotus Notes. For example, Outlook 2...read more emarket2.com

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eMail marketing metrics that matter

Submitted by: CarmelWhite 6 months ago
“Which eMail metrics should I be really concerned about?” I’m asked this question frequently but what’s really being asked is: "Everybody else seems t...read more emarket2.com

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40 key emotional triggers for great B2B copy

Submitted by: CarmelWhite 6 months ago
In "Mail Order Strategy" (Hoke Communications, 1956), Victor Schwab compiled the following 40 key "emotional drivers" or emotional triggers. When l...read more emarket2.com

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How To Overcome eMail Image Blocking Problems

Submitted by: CarmelWhite 6 months ago
The results of a new study on the use of Preview Panes reveal that the majority of subscribers to B2B eMail newsletters use the Preview Pane function ...read more emarket2.com

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How to build your brand with eMail marketing

Submitted by: CarmelWhite 6 months ago
On the one hand, eMail communication is potentially intrusive and can harm your brand if handled carelessly. On the other, your eMail campaigns can po...read more emarket2.com

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Get your B2B eMails read

Submitted by: CarmelWhite 6 months ago
B2B marketing is very different from B2C marketing, so it’s very important to understand the nuances when creating targeted eMail marketing campaigns....read more emarket2.com

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12 Tips for Targeting Inactive Susbscribers

Submitted by: CarmelWhite 6 months ago
Based on some preliminary eMail campaign analysis, we estimate that of the typical eMail list 25 to 33 percent may comprise of "inactive" recipients. ...read more emarket2.com

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