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Articles tagged with - direct marketing
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On Media, B2B Marketers and Business Decision-Makers Don't See I2I
Some interesting information from a Forrester Research Study indicating that the media B2B marketers rely on to sell products and services aren't nece...read more marketingvox.com
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Luring customers with content
There will always be a place for direct mail in the years to come, but personalization without valuable content will be destined for the trash. Those ...read more dmnews.com
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Word of Mouth Marketing Spending to top 1B in 2007
PQ Media's first in-depth analysis of the emerging WOM marketing industry found that the 35% increase in word of mouth (WOM) is being driven by the c...read more marketingvox.com
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Direct Marketing Association
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing...read more the-dma.org
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Social Shopping Study - the Social Researcher
In a study conducted by the e-tailing group, they found that there is a new breed of shopper. The Social Researcher is an online shopper who bases th...read more marketingcharts.com
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2008 B2B Marketing Forecast: Rise in Budgets and Online Spending
Key finding from a study in BtoB magazine that states that most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79...read more marketingvox.com
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UK Online Advertising Overtakes Direct Mail with 15% Ad Spend Share
The Internet Advertising Bureau looks at Classified advertising, Internet display advertising, and paid search for the first half of 2007 in the UK ad...read more marketingvox.com
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Content Marketing: Direct Marketing with a Higher Purpose
Although you could argue many differences, some inconsequential, the basic premise of content marketing being direct marketing with a higher purpose i...read more blog.junta42.com
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Web marketing campaigns do not get launched on time - risk losing customers and business
In this latest research which was conducted by PK Data on behalf of SDL Tridion, it was found that nearly 70 percent of Web marketing campaigns do not...read more home.businesswire.com
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Marketers Embrace Integrated Marketing, but Key Challenges Remain
74% of marketers now employ Integrated marketing communications (IMC) campaigns for most of their brands according to a new survey. This article incl...read more marketingcharts.com
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