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Articles tagged with - definition
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The Five Pillars of Content Marketing - The Ultimate Definition
Junta42 blog posting taking a good look at multiple definitions of custom media and custom publishing to determine the Five Pillars of Content Marketi...read more blog.junta42.com
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Content: The Future of B2B Marketing
A brief article in B2B Marketing Trends that overviews some content marketing stats and why business decision makers are more open to this type of mar...read more b2bmarketingtrends.com
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Definition of Custom Media - Wikipedia
Here is a solid definition of custom media and custom publishing courtesy of Wikipedia. Countless terms for custom media include content marketing, b...read more en.wikipedia.org
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Q&A: Ogilvy's Scott on Branded Content
Must read Q&A with Ogilvy & Mather's Executive Director of Branded Content, Doug Scott. Presents some gold nuggets of information on what branded cont...read more adweek.com
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What is Branded Content? - a definition
Definition provided by the Branded Content Marketing Association on branded content. Good differentiator here: "Sponsorship is adding a brand’s logo t...read more thebcma.info
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The Custom Media Experience - Case Studies Exploring Branded Content
A free eBook detailing the growth in custom media solutions and featuring an assortment of case studies, including John Deere, Alpharma, SFPE, Cisco, ...read more americanbusinessmedia.com
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Can Web 2.0 Ruin Online Marketing?
Excellent article from Rob Rose at iMedia Connection. Rob discusses how to look at the evolution of Web 2.0 (3.0 next), specifically at the initiative...read more imediaconnection.com
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What is a Publisher? It Depends on Your Perspective…
Pepsi Co is the latest addition to the publishing industry. Okay not quite, but this blog post helps to broaden the definition of who really is a pub...read more mediapost.com
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Clamor Over Custom
Excellent Folio article giving a wide range of industry opinions on what custom media is and where it is heading. Companies included are Redwood, The...read more foliomag.com
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Custom Media Vs. Content Marketing
A Junta42 blog extra, including research, on whether the phrase custom media works better than content marketing - or does content marketing take the ...read more blog.junta42.com
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