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Custom Publishing to Grow Your Business
Custom Publishing to Grow Your Business
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Content Marketing Resources
Joe Pulizzi’s Blog
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Articles tagged with - custom
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The Five Pillars of Content Marketing - The Ultimate Definition
Junta42 blog posting taking a good look at multiple definitions of custom media and custom publishing to determine the Five Pillars of Content Marketi...read more blog.junta42.com
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Free Download 'Wolf Quest' game from Minnesota Zoo
The Minnesota Zoo developed "WolfQuest" with Eduweb, an educational software developer in St. Paul, on a $508,253 National Science Foundation grant. O...read more canadianpress.google.com
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Free eBook on How to Turn Prospects into Customers with Content Marketing
Here is a link to a complimentary eBook entitled, "Get Content. Get Customers. How to Turn Prospects into Customers with Content Marketing." This 30+ ...read more getcontentgetcustomers.com
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42 Content Building Ways to Attract and Retain Customers
Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing method...read more blog.junta42.com
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Want Customer Loyalty? Create Customer Wins with Content
Reflection on a BusinessWeek Jack Welch article on how to create true customer loyalty. The 4 P's of marketing are not enough. Companies, in order to ...read more blog.junta42.com
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Are Corporations the New Kings of Content?
Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include fina...read more foliomag.com
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Custom Publishing Gets a Makeover - Advertising Age
Overview of the custom publishing transformation over the past few years, and includes commentary from Time Inc. Content Solutions, Rodale Custom Publ...read more adage.com
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CMO Outlook: Custom Publishing Spending is on the Rise
A special section in Advertising Age on the rise in custom publishing spending by marketers. Provides a good overview of the industry, as well as inte...read more custompublishingcouncil.com
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Attention Marketers! Hire a Journalist
A David Meerman Scott post on why marketers need to hire expert writers and journalists as the rule, not the exception, to corporate marketing initiat...read more webinknow.com
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11 Essential Content Marketing Insights from 2008 Custom Content Conference
Learn what some of the smartest people in the business had to say about 21st-century marketing. Here are the essential 11 content marketing insight...read more contentmarketingtoday.com
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