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Articles tagged with - custom publishing council
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The Five Pillars of Content Marketing - The Ultimate Definition
Junta42 blog posting taking a good look at multiple definitions of custom media and custom publishing to determine the Five Pillars of Content Marketi...read more blog.junta42.com
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Check Your eMedia IQ - Webcasts
Everything you need about the basics of webcasts/webinars. Includes a basic definition, the general format, outsourced software providers, and key asp...read more custompublishingcouncil.blogspot.com
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Content: The Future of B2B Marketing
A brief article in B2B Marketing Trends that overviews some content marketing stats and why business decision makers are more open to this type of mar...read more b2bmarketingtrends.com
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Custom Publishing Council Launches Content Magazine
The Custom Publishing Council (CPC) launched its premiere magazine this November, and will be delivered to 35,000 marketers, CMOs and media profession...read more nxtbook.com
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It's Gold Rush Time for Corporate Content
Custom Publishing Council blog post by Joe Pulizzi on the trends shaping the content marketing industry, specifically on how custom publishers are mov...read more custompublishingcouncil.blogspot.com
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Custom publishing growth fueled by increased funding titles
A brief DMNews (Direct Marketing News) article that gives an overview of the Publications Management/Custom Publishing Council characteristics study. ...read more dmnews.com
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American College of Emergency Physicians - About Health Magazine
About Health is published by McMurry for the American College of Emergency Physicians. The 1.5 million circ magazine targeted to middle-aged women ha...read more custompublishingcouncil.com
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Custom Publishing Spend Down 20%, More Companies Outsourcing
Expenditures on custom publishing totaled $912,532 per company - that’s down 20% from 2006 and the first decline in five years - despite an increase i...read more marketingcharts.com
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Advertising's Place in Custom Media
Some detail on three different advertising models within custom publications. Case studies offered by Idearc Media (formerly Verizon), Journal Communi...read more custompublishingcouncil.blogspot.com
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Why Hire a Custom Publisher?
A nice overview from the Custom Publishing Council on the benefits to outsourcing your content marketing project versus producing the project complete...read more custompublishingcouncil.com
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