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Articles tagged with - custom media
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The Five Pillars of Content Marketing - The Ultimate Definition
Junta42 blog posting taking a good look at multiple definitions of custom media and custom publishing to determine the Five Pillars of Content Marketi...read more blog.junta42.com
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42 Content Building Ways to Attract and Retain Customers
Valuable and relevant content delivered to prospects and customers (called content marketing or custom publishing) is one of the best marketing method...read more blog.junta42.com
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"The Players Club" Magazine by Lenny Dykstra and Doubledown
Doubledown Media and Lenny Dykstra announced the launch of a new magazine, The Players Club, which will be focused on providing athletes with the reso...read more doubledownmedia.com
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Custom Publishing Gets a Makeover - Advertising Age
Overview of the custom publishing transformation over the past few years, and includes commentary from Time Inc. Content Solutions, Rodale Custom Publ...read more adage.com
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Bringing Sexy Back - The Eight Steps to Content Marketing Bliss
Joe Pulizzi discusses the eight steps that can put your content marketing program in high gear. Some of the eight steps include: Dedicating editorial ...read more blog.junta42.com
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Definition of Custom Media - Wikipedia
Here is a solid definition of custom media and custom publishing courtesy of Wikipedia. Countless terms for custom media include content marketing, b...read more en.wikipedia.org
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Webcasting as an E-publishing option for non-profits
Non-profit groups such as associations typically do a great job of producing newsletters (both print and electronic) and other publications to inform ...read more iac.typepad.com
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Custom Publishing ROI - The Numbers Game
An overview of research conducted by UK-based Millward Brown. Findings show that a reader spends an average of 25 minutes reading a custom magazine, a...read more marketingweb.co.za
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Why I don’t like or use the term ‘content marketing’ (except when a potential client wants some)
Very interesting post from Rex Hammock at rexblog on why he doesn't favor usage of the term content marketing. Check it out for yourself.read more rexblog.com
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Study: Retention and Engagement Hallmarks for Custom Publishing
Highlights of the Custom Publishing Council/Readex Research study on custom publishing readership and effectiveness. Overall, the report shows high re...read more mediabuyerplanner.com
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