Articles tagged with - content strategy

5 Tips for Launching a New Corporate Content Strategy

Submitted by: eatmedia 8 months ago
Getting ready to launch a new Corporate Content Strategy? Here's a few insider tips to get moving in the right direction.read more eatmedia.net

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Learn about leads by the content they read

Submitted by: ardath 4 months ago
Buyer personas and profiles are sometimes seen as valuable and sometimes regarded as just one more complexity that bogs down the marketing process. I ...read more marketinginteractions.typepad.com

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Keeping Content Strategy on Target

Submitted by: juntajoe 1 year ago
A solid article on how consumer behavior is changing corporate content distribution. Contains some interesting stats on search engine behavior, as wel...read more chiefmarketer.com

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Measure Topic Density to Get Closer to Buyers

Submitted by: ardath 4 months ago
In a complex B2B sale, downloading one white paper or clicking on one email link is not enough to justify a call from sales or an email requesting 20 ...read more marketinginteractions.typepad.com

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8 Questions to Consider in Developing an Online Content Strategy

Submitted by: juntajoe 1 year ago
From Book Business magazine. Taken from Haworth Press Vice President Roger Hall.read more bookbusinessmag.com

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Anchor Buyers with Content

Submitted by: ardath 7 months ago
Is your marketing content the anchor of reference for your buyers as they consider which product, solution or service to purchase? Using an example fr...read more marketinginteractions.typepad.com

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What's Your Sales Content Strategy for 2008?

Submitted by: ardath 9 months ago
Whenever there's talk about "content strategy," it's usually from a marketing angle. However, until the mega-breach between marketing and sales gets a...read more marketinginteractions.typepad.com

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Bum Marketing Method - Original Content

Submitted by: juntajoe 1 year ago
"...original content is what is needed to succeed online, whether you are submitting articles, or are pursuing bum marketing. It has to be original an...read more for-the-record.biz

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Marketing and content trends, tools, and tips that are always one step ahead of leading edge

Submitted by: Editor 6 months ago
Thoughts and comments from EContent Magazine by Ron Miller called “How Much is Your Content Worth? – Measuring Website Content ROI”. The post author ...read more tendocom.com

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