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Articles tagged with - consumer

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Stella Artois - Video/Film story site

Editor
Submitted by: Editor 9 months ago
Here is one way to get the history of beer making from 1366. Stella Artois has this website where you can view a (very funny) film in which you also ...read more stellaartois.com

The Future of Communications – A Manifesto for Integrating Social Media into Marketing

juntajoe
Submitted by: juntajoe 1 year ago
A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph from this excellent essay. "What does the futur...read more briansolis.com

Dove - Campaign for Real Beauty

Editor
Submitted by: Editor 10 months ago
This is the microsite for Dove's latest marketing campaign, the Campaign for Real Beauty. You begin by having the option to click on a link to the Do...read more campaignforrealbeauty.com

Are Corporations the New Kings of Content?

juntajoe
Submitted by: juntajoe 1 year ago
Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional media at risk. These keys include fina...read more foliomag.com

The Genius of Joel Osteen, Content Marketing Expert

juntajoe
Submitted by: juntajoe 12 months ago
Many know Joel Osteen as the nationally-recognized evangelist. What most people do not realize is that Joel Osteen Ministries is one of the most progr...read more blog.junta42.com

Content Marketing Lessons from LEGO

juntajoe
Submitted by: juntajoe 1 year ago
LEGO is, and has been, one of the premier content marketing brands in the world. Learn what LEGO does to continue to connect with customers, and how t...read more blog.junta42.com

It’s Not Your Brand

HSquared
Submitted by: HSquared 8 months ago
Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand is worthless. I’m just saying you don’t own i...read more my-creativeteam.com

Microsite Scorecard - A Review of Chevron, IBM, Shell, MasterCard and more

juntajoe
Submitted by: juntajoe 1 year ago
A two-part article on microsites, or web content portals, promoted in the latest version of Portfolio magazine. Includes the microsites of Chevron, IB...read more blog.junta42.com

Millions for a Virtual Coke on Second Life?

newtbarrett
Submitted by: newtbarrett 1 year ago
Second Life is a virtual world that has been hyped to death. Big-time marketers may be wasting millions with almost no foreseeable return. See what C...read more succeedingtoday.com

Sprint's Waitless.org Content Video Portal

juntajoe
Submitted by: juntajoe 1 year ago
A Sprint sponsored video-clip site around the topic of saving time with seemingly boring activities. Multiple shorts are included, such as peeling an ...read more waitless.org

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