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Finding conversational marketing’s heartbeat

Submitted by: juntajoe 1 year ago
Discusses the four rules of conversational marketing: "* The purpose of conversation is to create and improve understanding, not for one party to “...read more blogs.zdnet.com

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Marketing IS Conversation

Submitted by: juntajoe 1 year ago
'“Markets are conversations” was a concept first published in the Cluetrain Manifesto. It’s 2007 and social media is hot. That concept needs an upda...read more talk.bmc.com

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