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Articles tagged with - chief marketing officer

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Submitted by: juntajoe 1 year ago
The CMO Council is dedicated to advancing the effectiveness, stature and influence of chief marketing executives faced with a unique set of complex an...read more cmocouncil.org

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As if You Didn't Know by Now, It's About the Bottom Line for CMOs

Submitted by: Editor 7 months ago
Results of a survey of more than 200 senior-level marketing executives by Spencer Stuart. The survey focuses on CMO's (Chief Marketing Officers) and ...read more adage.com

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Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning

Submitted by: juntajoe 1 year ago
A solid article on the new positioning of the CMO that includes three trends in marketing: the longer tail of media consumption, marketing as a revenu...read more emergence-media.com

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